PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 150

How To Employee Leadership Nonprofit 150

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Owned Media & Content Strategy. What does that really entail, though? later as our roles evolve. “PR Earned Media & Media Relations.

Training 370

Training Media Training Reputation Crisis Communications 370

Ronn Torossian

APRIL 29, 2020

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. Interactive Content that Educates The modern […].

Corporate 195

Corporate Marketing Education Trends 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 120

How To Employee Leadership Nonprofit 120

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Timely Insights.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

With advertisers ramping up their spending , it’s not unreasonable to think that the “year of CTV” will continue for over a decade just as the “year of mobile” dominated the ad industry for a decade or more. To thrive in 2023 and beyond, advertisers will need to win over audiences who have lots of content choices.

Retail 170

Retail Brand Branding Privacy 170

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. AirPR: What makes great content?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Agility PR Solutions

SEPTEMBER 7, 2022

Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. The problem, though, is that with over 720,000 hours of fresh video content being uploaded to […].

YouTube 110

YouTube Video Tools Brand 110

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. Here’s the power of influencers for PR: Authentic engagement : Influencers have a personal and authentic tone when creating content.

Social Media 68

Social Media Video Viral Brand 68

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The volume of news content being published, as well as the consumption of news media, has spiked. Earned media, specifically, is already the most trusted form of marketing. But the world of media has changed dramatically in the last decade.

Crisis 464

Crisis Publicity Exercises Trends 464

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. That’s why it’s crucial to do market research using surveys or social media listening to know your audience. How can you make sure your brand stands out in a sea of competition?

Storytelling 100

Storytelling Brand Branding Consumer 100

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

With credit to David Meerman Scott for the name, “newsjacking” by any label has been around for decades. What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Onclusive

DECEMBER 6, 2017

The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. That’s a radical shift over a decade. What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

Onclusive

AUGUST 28, 2019

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. As an analytics company, we’ve seen the data; and, we can tell you this strategy works. Sushi anyone?

Media 240

Media LinkedIn Retail Consumer 240

Burrelles Fresh Ideas

MARCH 12, 2024

trillion , and other brands have spent decades building their reputation. trillion , and other brands have spent decades building their reputation. Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Hosting a launch event.

Social Media 78

Social Media Strategy Media Reputation 78

Cision

AUGUST 3, 2017

and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision. The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. It presents communicators with the right data they need to understand which influencers impact customer behavior with their content.

Industry 0

Industry Communications Software Hotels 0

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Content creation and seeding, as well as conversation fanning generates interest, attention, and ultimately a boost in business. Fake content. Powerful communication can boost the process, if done correctly. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

5W PR

JANUARY 3, 2024

Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

AUGUST 1, 2017

Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), On the spectrum of surface-level PR all the way through marketing with substance, a brand is only as strong as its message is believable. This is How You Build a Brand With Soul ”. Read more. Read more. Read more.

Brand 231

Brand Branding Guidelines Journalism 231

Wadds Inc.

SEPTEMBER 7, 2023

Trust is an important intangible asset that provides an organisation with a licence to operate within a market or the broader public sphere. The study identifies key insights and drivers of success for the next decade. Trust and alignment with management remain top challenges for the European public relations profession.

Report 116

Report Publicity Study Analysis 116

PRSay

JANUARY 9, 2020

As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. At the risk of sounding old, 2010 seemed like just yesterday. Highly-targeted story angles.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Onclusive

AUGUST 22, 2017

Even if their specific roles don’t encompass all of these skills, they are responsible for exponentially more than they were a decade ago. Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Content and social media capabilities followed close behind. First, let’s discuss creativity.

Agency 223

Agency Survey SEO Social Media 223

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

Presspage

JANUARY 30, 2024

Multimedia content has taken center stage, and it proves to be a necessity for meeting the heightened expectations of today's investors. Video Content in Investor Relations Video content has risen to the forefront as a powerful tool for communicating complex financial information. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195