Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

DECEMBER 22, 2015

Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program in place to help sway purchasing decisions through social media. Reaping these benefits requires a detailed strategy for selecting the right person to get the word out about your brand. Build a List.

Marketing 120

Marketing Social Media Creativity Pitching 120

PR 20/20

NOVEMBER 29, 2022

We want to help simplify and optimize the marketing planning process for your business. There are three phases—evaluate, establish and execute (e3)—made up of 15 steps. Most organizations and enterprises should complete these steps at least annually to guide long-term planning. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Is it because your competitors are launching their own CSR missions and are seeing success?

Corporate 116

Corporate Retail Policies Employee 116

Cision

APRIL 7, 2017

How did you get your start in PR? Like most PR professionals, it took a few steps along the way for me to find my path. I quickly moved my way up the ranks at the few agencies I worked at before finding my perfect fit. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years.

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

JUNE 19, 2018

I’ve found that flowcharts create an extremely systematic means to visualize and make sense of marketing performance data , so that data-driven marketers can better associate metrics with specific campaign activities to measure their true impact. Pre-Step: Know Your Tracking and Reporting Tools. Magnificent.

How To 81

How To Marketing Analytics Data 81

PR 20/20

NOVEMBER 30, 2022

The time is now to transform your marketing program. Continue reading below for 21 questions to ask your team and guide more strategic planning. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. HubSpot Training Program. Led by Tracy Lewis , our vice president of talent, we put a program together that intended to make HubSpot top of mind for our team for 90+ days.

Training 72

Training How To Course Software 72

Buzzstream

MARCH 21, 2024

So, here is how you can build your own media list that is more up-to-date, relevant, and better quality than anything you would pay for. Why Build Your Own Media List? Curating your media list solves this. If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter.

Construction 62

Construction How To Media Google 62

Cision

NOVEMBER 2, 2015

Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public.

Data 120

Data Tools Google Examples 120

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. What do you hope to accomplish in your new role as vice president of communications at Smithsonian Channel? It’s always a balance of trying to get as much attention and awareness while simultaneously protecting your brand. How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. Increased trust in your brand.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Otherwise, you may step on a piece of the forest that was left out by mistake.”. Planning is what you do before you do something, so that when you do it, it is not all mixed up.” – A. And then Milne FINALLY said ….

Strategy 88

Strategy Analysis Small Business Measurement 88

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Welcome to your new year of communicating. And naturally, the definition of “works best” depends on your goals and priorities. If your posts sound like they were produced by a committee, then they will be ignored. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

SEPTEMBER 6, 2016

Twitter introduced a feature that allows customers to send you direct messages directly from your site. You should have resources to support your customer service. For a traditional customer service operation, set-up is pretty clear-cut: decide how people will contact you and share contact details with your customers.

Customer Service 120

Customer Service Social Media Resources Facebook 120

Beyond PR

MAY 17, 2016

As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. When optimizing your multichannel content program, consider the “Plan, Do, Check, Act” (PDCA) approach.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) 5 Shifts to Fix Your Social Media Metrics. How to Set Up Google Analytics Goals and Score More Conversions!

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. 10 step tactical plan. As a speaker, before you set foot on stage, know what the audience is thinking about. In advance of your speaking session, be sure to promote your own session.

Data 60

Data Publicity Data-Driven PR How To 60

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. 1 — Do you have the right hardware and software in your possession? And, you can use Zencastr to record remotely from your laptop or desktop–it can be a bit buggy at times, but I have yet to find anything better.

Corporate 103

Corporate Banking Resources Radio 103

PR 20/20

MAY 19, 2016

The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available. To answer those questions, you’ll want to set a clear, actionable marketing goal. This goal will give you a real-time benchmark against which you can measure marketing’s performance.

Marketing 45

Marketing How To Measurement Enterprise 45

PR 20/20

SEPTEMBER 28, 2016

If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. What Does Your Leadership Worry About? Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . In the era of accountability, CEOs must back their public proclamations with measurable performance.

Company 187

Company Employee Internal International 187

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). We bring you five steps to navigate the implementation of your very own content marketing strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Solo PR Pro

DECEMBER 22, 2020

However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. Oh, and it doesn’t hurt to stay a few steps ahead of the competition by endlessly improving your strategies and tactics.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

DECEMBER 7, 2015

I can’t speak for all of you, but for me this year has flown by faster than a hummingbird hopped up on a cocktail of Red Bull and Schnapps. Get a head start on your end of year planning with help from this week’s roundup. Getting Your PR Measurement Program in Shape for 2016. ” 5.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Solo PR Pro

DECEMBER 8, 2015

The trajectory of the communications client lifecycle typically follows a standard pattern of phases and steps. And these steps are best taken in a specific sequential order to foster and manage successful client relationships over the long-term: (Click to enlarge). New Business Lead Acquisition (via networking, inbound, etc.).

How To 40

How To eBook Measurement Resources 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make sure the C-Suite sees and understands the contribution your team makes every day. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

DECEMBER 10, 2019

How do you implement the tracking and reporting that is going to get you closer to reaching your goals? Here’s the other thing you’re up against, and let’s be honest with each other. Otherwise, data can be your biggest roadblock to making meaningful progress. Define your KPIs. Reports can be boring. I’m sound asleep.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

MAY 26, 2015

It’s simple: when the work load exceeds your capacity or capability, it’s worthwhile to look at outside resources. So when you have a need for additional resources or skill sets, keep an open mind about what else might be possible. Account management is another key area — a cadence for producing, reporting and measurement.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

APRIL 13, 2021

For example, the word “bomb” might have different connotations – associated with destruction or security – depending on your point of view. I put some questions to the company about NLP and Dr. Tim Furche stepped up. To a high-school student]: Imagine your last conversation with Siri or Alexa.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

DECEMBER 11, 2018

Finally, if you want to be invited to make a prediction next year, you should sign up here. 5) Alignment of marketing and customer success. 5) Alignment of marketing and customer success. “A Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

Cision

APRIL 18, 2016

Leading up to the conference, Facebook created some buzz around the term “context collapse,” which they use to describe how habitual Facebook users are sharing less on the platform than they had previously. Unfortunately, many of the changes that Facebook rolled out last week aren’t getting as much attention, and they should.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

AUGUST 6, 2019

Panelists included yours truly and alongside these illustrious PR experts: Sangeetha Sarma ; Shalon Roth ; and Curtis Sparrer. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out. 1) OnePitch set to roll out premium offerings. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

Maxim Behar

MAY 31, 2021

Host: A big ‘Hi’ to all the lovely viewers watching this program. This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. So nice to be here in your show! Today we have a very interesting guest with us. Welcome to the show Maxim, how are you doing?

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. Finding Your Match.

Agency 40

Agency Marketing Financial System 40