Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 102

B2B Twitter Brand Branding 102

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below.

Google 71

Google Infographics Pitching Resources 71

Wadds Inc.

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

Mobile 94

Mobile Meeting Course LinkedIn 94

The Resolution Blog

JANUARY 8, 2018

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 20 most engaging types of content. Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Keep Content Relevant, Readable And Newsworthy. Pick Your Keywords. What terms will they use to find it?

SEO 174

SEO Engineering Google Writing 174

Sword and the Script

JUNE 11, 2019

Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. The Case Supporting Gated Content. Here are the key arguments for gating content. You want to build your email marketing list.

B2B 118

B2B Mobile Content Marketing SEO 118

Rock the Status Quo

DECEMBER 18, 2014

I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value. As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. This article gives you some great advice to help make that happen. Read it here.

Blogging 124

Blogging SEO Sports Digital PR 124

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. A quality link is a mid to high-authority link relevant to your business. Some stakeholders may want news mentions; others may need backlinks that lead to conversions. Quality vs quantity.

How To 71

How To SEO Google Examples 71

Cision

MARCH 31, 2016

Your audience doesn’t respond to stories about your products. If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Make sure the C-Suite sees and understands the contribution your team makes every day. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Polaris

APRIL 14, 2015

Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Regular blogging can have a big impact on your business. When we write about a topic, we try to look at it through the eyes of these audiences.

Writing 100

Writing Blogging eBook Google 100

Cision

APRIL 6, 2016

You aren’t the only one competing for your audience’s attention. They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways.

Employee 120

Employee Storytelling Content Marketing Leadership 120

NewsWhip

MAY 12, 2021

Read transcript. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. I wanted to learn and I thought it might help me get my next gig. One thousand people read that post in a couple days, and I was thinking that was pretty good. Things were different.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

OCTOBER 26, 2016

I think I can speak for everyone when I say the only downside to attending this conference was having to choose which speakers I wanted to see and not having enough time in the day to see them all! Building Content that Has Value Beyond Likes, Comments and Clicks. “Cheap metrics lead to cheap content.”

Conference 120

Conference Internal International Data 120

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Getting quantitative data.

How To 66

How To SEO Content Marketing Data 66

Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. .”

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

NOVEMBER 24, 2020

Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. Keep reading to find out! Making sure that you have a positive relationship with the public is the best way to promote your brand and to show that you can deliver on your brand promise.

Publicity 52

Publicity SEO Advertising Advertising 52

Communications Conversations

NOVEMBER 16, 2018

Part of that involved thinking about new ideas. New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community. And new ideas for how I can drive more awareness for my name and what I offer. Share your ideas widely for feedback, input and reach.

Case Study 68

Case Study Trends Social Media Study 68

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. It also can help lessen harmful assumptions and criticism in our industry. “I’m xxx, content writer for xxx (a domain with “seo results” in it).

SEO 100

SEO Pitching Small Business Agency 100

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? What do you want to get across to people and teach them what PR is? Editors because we work with content. Maxim: To describe them in such a way that his readers will read something new, not something old. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. Crisis communications is an important aspect to tackle as a business owner. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Keep Content Relevant, Readable And Newsworthy. Pick Your Keywords. What terms will they use to find it?

SEO 75

SEO Engineering Google Writing 75

Sword and the Script

MARCH 5, 2019

I define influencer marketing as paid relationship were an organization trades money for access to an association with, insight, credibility or an audience a respected industry professional has developed. Digital or social media teams: 28%. 3) What are the goals of influence marketing? Communications: 16%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. According to iMedia , the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships.

Marketing 40

Marketing Comparison Internal International 40

Buzzstream

NOVEMBER 10, 2020

Journalists typically spend seconds glancing at each subject line in their inbox, and even if your pitch passes the subject line stage, a strong introduction and story is crucial. If you thought the subject line was your starting point, think again! Address your prospective journalist correctly. Their responses?

Pitching 164

Pitching Writing Digital PR How To 164

Shift Communications

JULY 24, 2017

Read it here before moving on to part 2. Most importantly, the team must make sure the plan works by running a mock simulation of a crisis scenario (when time allows) to identify holes that need patching in advance of actual execution. Google and TalkWalker Alerts ensure your team is able to stay on top of breaking news as it happens.

Case Study 94

Case Study Crisis Management Crisis Study 94

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

PR in High Definition

DECEMBER 14, 2016

Most of the UK nation didn’t believe a decision to Brexit would happen, no-one thought Donald Trump would actually become president, the Toblerone triangular fiasco came from the left-field, and Brangelina is no more! More interesting to us, though, is the increase in sponsored content. Increase your instant insight.

YouTube 48

YouTube Training Survey Social Media 48

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. With so many shifts in communications platforms and disruption in the economy, politics and social justice, communicators will be calling on their GUT to direct their counsel. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. Still reading? To share what he knows.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

DECEMBER 16, 2013

Your organization may have a public relations strategy, marketing communications strategy, social media strategy, and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. I suggest having, a clear and cohesive communications strategy that covers all communications activities within your organization.

Strategy 52

Strategy Communications How To Measurement 52

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Maxim Behar

MARCH 6, 2022

He spoke about his passion for PR and how he is making a difference to the world with his engaging activities, contributions to the PR world, and innovative ideas. 1) Tell us about your professional journey? In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality.

B2B 52

B2B Communications Media Newspapers 52