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The Importance of Crisis Planning for 2022

PRSay

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. A crisis can occur at any moment and severely impact business operations.

Crisis 195
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Top five PR Disasters of 2022 so far

Prohibition

We are officially over half-way through 2022 – where is the time going! and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. — Steven Bartlett (@SteveBartlettSC) January 7, 2022.

Crisis 62
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FREE DOWNLOAD: Eight Reputation Enhancement Actions to Take in 2022.

Reputation Us

Going forward, ReputationUs created Eight Reputation Enhancement Actions to take in 2022 to help you enhance, protect and defend your company’s valuable reputation while evolving your brand. The post FREE DOWNLOAD: Eight Reputation Enhancement Actions to Take in 2022. Download the free actions HERE.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. The Scandal .

Brand 148
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
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Five Reasons why Public Relations is important for Brands

Prohibition

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.