NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Let’s take a look at just a few of the visual trends I think could impact your content strategy in 2021: #1 – Surreal faces.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Companies perceived to be greenwashing suffer, on average, a 1.34

Reputation 78

Reputation Corporate Survey Employee 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 2021, April 29).

Brand 52

Brand Branding eBook Resources 52

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Her podcast, Growing Social Now, launched in 2021. Here’s the latest on Growing Social Now.

Social Media 52

Social Media Corporate Communications Media 52

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Brand and business, company news, customer stories. Corporate video views and duration (compared to video length). Nobody plans to fail. They just fail to plan. Benefits and compensation.

Internal 187

Internal International Data Communications 187

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company. The most successful companies are strategic with the way they communicate.

Communications 105

Communications Ethics Corporate Conference 105

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Corporate Blogs Are Making a Comeback – Big Time. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

JANUARY 12, 2021

But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Now, as I look ahead to 2021, the first quarter of the year will be tough. Others are brand new to me. Here’s my people-I’d-like-to-have-coffee-with-in-2021 list! Jennifer Zick, Authentic Brand.

Banking 78

Banking Sports Meeting Insurance 78

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Reputation Us

OCTOBER 16, 2023

Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales. According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. But the deepest irony, and the reason Edelman’s failure to respond with transparency is so maddening, is that the agency has done excellent work to align its brand with a priceless brand attribute – trust.

Policies 309

Policies Creativity Reputation Groups 309

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 154

Employee Crisis Reputation Creativity 154

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. Protector Enterprise (available Fall 2021), an entire corporate team approach to reputation management and crisis response. Achieve valuable professional development and assets for career advancement.

Reputation 78

Reputation Crisis Financial Enterprise 78

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them.

Reputation 78

Reputation Corporate Policies Ethics 78

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Issues from 2021 to carry-over.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns.

Trends 78

Trends Marketing Consumer Community 78

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. In just nine months, the company has grown its staff by 52%.

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

The CommsTech platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. In just nine months, the company has grown its staff by 52%.

Software 78

Software Corporate Reputation Creativity 78

Communications Conversations

NOVEMBER 19, 2021

2021 was the year executives got more active on LinkedIn. But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. After all, authenticity is on trend in 2021. Any list of examples of corporate CEOs and authenticity has to begin with Spanx CEO, Sara Blakey. It may not be easy.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Local 156

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Here are some observations on what we can expect in 2021. Gartner predicts that an “anywhere operations model will be vital for businesses to emerge successfully from COVID-19 ” in 2021. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

Trends 407

Trends Communications Employee Corporate 407

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Onclusive

FEBRUARY 1, 2021

This webinar will focus on how to build a strong relationship between your PR agency and your brand. In this session our panelists will provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship. Director of Corporate Communications.

Agency 74

Agency Construction Corporate Measurement 74

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. “Do you offer solutions?

Creativity 98

Creativity Communications Instagram Interviews 98

NewsWhip

SEPTEMBER 20, 2022

Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would go towards fighting climate change. . Patagonia praised for climate efforts.

Twitter 78

Twitter Corporate Policies Company 78

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Mark My Words

AUGUST 11, 2022

Daily Express As the war in Ukraine drags into its sixth month, Russia is still largely isolated from the Western world politically, culturally and in terms of corporate boycotts. Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA.

Airlines 60

Airlines Policies Travel Corporate 60

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117