Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . In years past we’ve combined the PR and marketing statistics into a single post. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 151

Publicity Survey Pitching Creativity 151

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities…. Need an extra pair of hands in 2021?

Blogging 141

Blogging Software Google Content Marketing 141

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. In fact, in 2021, $153.7 billion in sales have come from social media and this is expected to grow to $229.6 Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency.

Social Media 59

Social Media Agency Media Pinterest 59

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Purpose and values-based communications will become an essential part of the marketing toolbox.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. social media, content, etc.). 11% said lack of alignment with marketing. social media, content, etc.).

Communications 169

Communications Survey Education Leadership 169

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency.

Agency 161

Agency Report Print Healthcare 161

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters. Getting to ROI through business impact measurement.

How To 397

How To Software Media Analytics 397

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center.

Banking 96

Banking Film Transportation Financial 96

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! This comes after their rollout of auto-captions in 2021 and other similar accessibility features such as their photosensitivity warnings for photosensitive epilepsy.

Instagram 118

Instagram Social Media Video Facebook 118

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

FEBRUARY 16, 2021

That said, this dinosaur of a social network is catching pace. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. They work similarly to Facebook event pages, meaning you can market events more effectively on LinkedIn. What are LinkedIn Events? Oracle Eloqua.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. It is the members-only social media drop-in audio app.

Marketing 52

Marketing Instagram Facebook Consumer 52

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. Marketers may find it valuable to compare these results with theirs on the three platforms to see if any changes or adjustments may be required. What does all this mean for marketers?

Social Media 88

Social Media Healthcare Brand Branding 88

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). Confused as to why your Instagram campaigns don’t convert? We hear you.

Social Media 62

Social Media Media Advertising Advertising 62

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete.

Agency 52

Agency Marketing Media Trade Shows 52

Prohibition

OCTOBER 18, 2021

Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience. Why diversity is important when it comes to social media advertising. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

wiredPRworks

JULY 22, 2021

Top Public Relations Blogs in 2021. Founded in 2006, wiredPRworks, a top public relations blog, houses over 1255 blog posts for social media, marketing, and PR pros. The post Top Public Relations Blogs for PR Pros in 2021 appeared first on wiredPRworks. Here’s a look at the top 20. . Opinions are our own.

Blogging 59

Blogging Publicity Web Social Media 59

5W PR

MARCH 9, 2021

Although many marketers, including experts, consistently repeat the line “ content is king ” they tend to leave out essential details and hide helpful advice that business owners should be following. This type of content is created by the company’s customers, fans on social media, bloggers, or journalists. Value of Earned Media.

Media 88

Media Newspapers Engineering Employee 88

Communications Conversations

FEBRUARY 25, 2021

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. ” He espouses inspirational messages like these routinely on all his social networks–and people eat it up. And yeah, he built Wine Library TV on social video.

Social Media 88

Social Media Media Conference Agency 88

Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. Why it was a winner: The brand campaign showcased why advocacy and messaging-focused marketing that aims to spur meaningful conversations can be more effective than campaigns that just focus on product. By Taylor Gallagher, Account Director, Consumer.

Brand 88

Brand Branding Consumer Social Media 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people.

Financial 52

Financial Social Media Banking Media 52

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Finally, the written content is always great.

B2B 88

B2B Trends Publicity Engineering 88

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

Instagram 62

Instagram LinkedIn Social Media Media 62

5W PR

FEBRUARY 2, 2021

Because of various digital marketing options, such as social media posts, paid ads, web banners, video pre-rolls, and more, it’s easy for PR professionals to communicate with the target audience and the general public at any time. The post PR Tactics for 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

YouTube 68

YouTube Video Web Instagram 68