Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. This is likely to be most applicable to agencies in the creative and professional services sector. This equated to £35.3bn of R&D expenditure.

Agency 171

Agency Enterprise Software Financial 171

Stephen Waddington

JUNE 30, 2020

Professional life before March 2020 was based on working nine to five, or more, in an office. Lockdown inequality Employees have managed home working alongside the competing priorities of home schooling, children, parents and partners. Employees have worked harder than ever to provide front line services. That’s a good thing.

Crisis 125

Crisis Employee Creativity Education 125

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 21, 2022

In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Multiple surveys show marketing departments , creative teams and PR and communications have all emerged from the pandemic with newfound respect from their peer’s in business.

Marketing 136

Marketing Survey Financial B2B 136

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

Stern + Associates

NOVEMBER 22, 2022

His research and frameworks for identifying influential individuals and developing a shared meaning between a company and its employees are helping leaders across the world motivate workers, keeping them aligned, coordinated and committed to their organization. Christakis, M.D., The Hidden Power of Shared Meaning.

How To 62

How To Groups Employee Study 62

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Panelist Jerrin Strayhorn said that “being able to provide those opportunities was one of the things that the communications industry and a lot of industries have done well since 2020.” You can’t just be average.

How To 102

How To Nonprofit Resources Groups 102

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Quick copy polishing and captivating headline generation.

Analysis 151

Analysis Tools Software SMB 151

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. c) How to Do Public Relations for a Startup in 2020 via Business Wire “Know your media.

Instagram 144

Instagram Technology Resources Employee 144

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Contently - Strategy

MARCH 2, 2023

On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. That said, the ROI on Reels is not automatic.

Brand 134

Brand Branding Instagram Video 134

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. Our industry is known for creativity but now, we need to get creative with our resources. As a result, our job roles are even broader than before and cut across all these elements.

Reputation 90

Reputation Creativity Employee Resources 90

Prohibition

FEBRUARY 26, 2021

This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! I love anything visual, aesthetically pleasing and creative so I follow tonnes of art, fashion, design and interiors accounts and I can get lost for ages. How long have you been at Prohibition?

Meeting 62

Meeting Fashion Film Creativity 62

Communications Conversations

DECEMBER 8, 2020

So, not sure my opinion is the most credible, but I’ve long had thoughts on workplace culture and how and when employees get their jobs done. 2021 is going to be an interesting year on many levels–hopefully, a much more positive year than 2020. morning coffee meet-up for employees living in Maple Grove?

Employee 97

Employee Survey Meeting Company 97

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 98

Technology Ethics Tools Creativity 98

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 To me, that says they weren’t listening on TikTok.”

Social Media 62

Social Media Trends Marketing Viral 62

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart. 2020 was the year we embrace the Internet. The media is a target audience. Don’t just say women, or mothers.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. If you’re temporarily making changes to your operations. on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. This is an agency model that covers a core group of employees supplemented by senior experts. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 115

Interviews Agency Industry Measurement 115

Maxim Behar

MAY 12, 2021

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. The creative projects, with which M3 Communications Group, Inc. BAPRA Bright Awards are the most prominent awards in the PR industry in Bulgaria that have been held for 11 years now.

Groups 52

Groups Communications Public Affairs Internal 52

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? Talk to Us

Survey 104

Survey Marketing B2B Content Marketing 104

Solo PR Pro

DECEMBER 3, 2019

As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. As we enter the next decade, commit to pricing your services (PRO Members Resource) like a boss and not a junior level employee. We are in the last month of this decade. I know, mind blowing, right. Self doubt. End of debate.

System 65

System Training Resources Employee 65

Konnect Agency

SEPTEMBER 2, 2020

Brands need to continue to adapt, be creative, but also remember that their true and loyal consumers that have stuck around for the long haul have stuck around due to their authenticity. Below are just a few ways brands can continue to deliver, be relevant and stay true to themselves as we brace for what else 2020 has in store.

Strategy 52

Strategy Brand Branding How To 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital.

Trends 407

Trends Communications Employee Corporate 407

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 96

Policies Energy Government Crisis 96

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. This is an agency model that covers a core group of employees supplemented by senior experts. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 60

Interviews Agency Industry Measurement 60

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. The unique circumstance inspired more people to get creative by picking up new hobbies to keep busy and seek entertainment sources. It’s safe to say that 2020 was a pivotal year for streaming.

Travel 52

Travel Film Guidelines Consumer 52

Stephen Waddington

SEPTEMBER 29, 2020

I stand by the prediction I made some months ago, that by the end of 2020, the industry will be 20% smaller in cash terms, and 10% smaller in terms of headcount. This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.”

Industry 146

Industry Crisis Government Survey 146

Sword and the Script

DECEMBER 31, 2019

Employee engagement surveys: 36%. 9) 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent. Wishing you much success in 2020. We asked PR pros to identify the top metrics they use to show results and here’s what they said: Web traffic/web analytics: 73%. Impressions: 66%.

Blogging 80

Blogging Publicity Marketing Survey 80