Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 149

Media Relations Media Print Software 149

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 266

Survey Social Media Reddit Media 266

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy. Try our services.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. The total count of posts published is down from 86 in 2020. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

SEO 101

SEO Software Resources Newspapers 101

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. — Frank Strong (@Frank_Strong) February 21, 2020. Blog posts stemming from the JOTW Communications Survey.

Survey 86

Survey Public Affairs Corporate Trends 86

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Their blog covers topics from PR tips, company culture, social media and more. Share Tweet Share. Weber Shandwick. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Business Wire

APRIL 28, 2021

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey.

Survey 210

Survey Blogging Media Media Relations 210

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. to help you become more efficient,” she said.

SEO 136

SEO Measurement Television Google 136

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

Survey 130

Survey Communications Measurement Internal 130

HMA Public Relations

MAY 27, 2020

The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […] The post What is Media Training, the 2020 Version appeared first on HMA Public Relations.

Media Training 70

Media Training Training Media Blogging 70

Sword and the Script

MARCH 14, 2023

The company began developing the product in 2020 and went to market in 2021 with its predictive AI. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. In other words, the evidence suggests they know what they are doing. The software offers you a choice in tone too.

Software 85

Software Media Relations Pitching Media 85

5W PR

AUGUST 28, 2020

Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. Here are several tips that smart marketers can use to maximize shared media in 2020. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke. A new decade is upon us. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW?

Training 95

Training Trends Media Survey 95

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Critical Mention

NOVEMBER 18, 2019

The additional reach brought by media mentions can be highly beneficial. If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. Until next time! Critical Mention.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. Is that good? See our services.

Report 106

Report Publicity Marketing Pitching 106

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. And it’s 2020, so I get a pass on cussing. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. It doesn’t mean anything. Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 95

Survey Industry Leadership Study 95

Doctor Spin

JANUARY 7, 2024

[link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Conversations

JUNE 28, 2020

Jesper Anderson (Twitter, 20 June 2020). I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Sadly Don Bartholomew died in June 2015 – he was then Senior VP, Digital and Social Media Research at Ketchum.

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. c) How to Do Public Relations for a Startup in 2020 via Business Wire “Know your media.

Instagram 138

Instagram Technology Resources Employee 138

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195