PR in High Definition

APRIL 30, 2024

In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. On the pitch then, there is no denying their success. On X they have seen their followers rise from 45k in 2020 to over 580k today – an increase of nearly 1,200%.

Storytelling 62

Storytelling Sports Travel Pitching 62

ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. How is Substack different from a blog? Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. The irony is that pitches from startups often go ignored by major media. And it’s 2020, so I get a pass on cussing. at the highest level at Tesla with the source saying, ‘We no longer have a PR Team.” Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 137

Employee Software Survey Tools 137

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Do you blog regularly? Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Predictions usually include some element of aspiration.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020).

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. c) How to Do Public Relations for a Startup in 2020 via Business Wire “Know your media.

Instagram 140

Instagram Technology Resources Employee 140

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Articles, blog posts and content picks.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

SEPTEMBER 14, 2021

More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Here’s the thing: it can be hard to obtain information to pitch podcasts. Listening is a good way to ensure your pitches are on target.

Media 94

Media Pitching Print Data 94

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Advertising is a distant third. The results?

Survey 96

Survey Industry Leadership Study 96

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Then set them on the path for promotion just as you would any White employee with great potential. The PRCA Census for 2020 showed 12% non White professionals in the industry. Thanks again to Barbara, Isabel, Andrew and Gay.

Google 119

Google Data Government Social Media 119

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Prowly was acquired by Semrush in 2020, in a move I think could be interesting. The report is based on a global survey of its employees. Cision also pitched microsites for ESG solutions a few months ago.

Software 86

Software Pitching Internal International 86

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? To double confirm, check the blog itself to see if the person you found has any presence there. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Doctor Spin

DECEMBER 4, 2023

Doctor Spin | The PR Blog. Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative. Please support my blog by sharing it with other PR- and communication professionals. Source: Digital Journalism 1 Ling, R. 4 Silfwer, J.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. And PR is, after all, about relationships – with an organization’s employees, stakeholders, customers, regulators, and more. .” Who, me, a publicist? Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

FEBRUARY 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. However, they are a sizable company with 1,000 or so employees. It’s also publicly traded on the Australian Stock Exchange and did $110 million in sales in 2020. 5) Articles, blog posts and content picks.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2 What does it do?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Additionally, we have two full-time employees currently. What advice do you have for PR people that want to pitch you? Target the pitch to me. I am the VP of Content, Wrecked Media Group.

Groups 97

Groups Meeting Automotive Media 97

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. Agility PR Solutions; and.

Software 156

Software Tools Print Technology 156

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content.

Software 103

Software Analysis Data Tools 103

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). I was filled with job opportunities every week and would occasionally feature a job seeker in a section of the newsletter called the One Paragraph Pitch (OPP). I was elated.

Survey 78

Survey Public Affairs Government Community 78

PR in High Definition

OCTOBER 23, 2019

19 years later and here we are preparing for the next milestone year 2020, and we’re in a somewhat similar situation with the uncertainty of Brexit. There will be few agencies and clients looking as far as 2050, many will be imagining as far ahead as 2025, but most should have 2020 buttoned down with a detailed plan.

Pitching 48

Pitching Survey Agency Resources 48

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” And it’s not just the startups anymore. Fake press releases on major wires. “In

Software 94

Software Banking Technology Data 94

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The full Forrester report was published in Q4 of 2020 and Cision is noticeably absent from the “Wave” graphic while competitors are represented. Articles, blog posts and content picks. Did you know?

Company 151

Company Tools Technology Software 151

5W PR

DECEMBER 18, 2018

That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic. There will be no shortage of wedge issues drawn along party lines in the lead–up to the 2020 election.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. 2020 was the year we embrace the Internet. The events of 2020 directly impacted the media and public relations industries.

Small Business 213

Small Business Fashion Groups Local 213

Doctor Spin

JANUARY 27, 2022

I don’t know if the pitch will result in a full-page article or not. In my case, I took an interest in nature photography (which is why every blog post on Doctor Spin has a cover photo taken from some tree-hugging excursion). I’ll save that nugget of information for another blog article. And I agree.

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Consumer Focus. Disinformation.

Trends 88

Trends Data SEO Consumer 88

PR in High Definition

MARCH 24, 2020

For example, when pitching a big news story in France or Germany, a journalist may request an interview to gather more information for their write-up of the news – if there isn’t a French or German speaker available, the interview request may be rescinded, and the opportunity could evaporate. Find the right partners.

Local 48

Local Case Study Agency Resources 48