Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. Linking Your Reputation to Social Responsibility.

Reputation 60

Reputation Corporate Survey Employee 60

Communications Conversations

JUNE 14, 2019

On the flip side, only 11% of companies had 11 or more social employees. And, a great content builder is worth his or her weight in gold in 2019. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff. Social teams are under-resourced.

Resources 92

Resources Social Media Media Measurement 92

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 39) “I help companies communicate to their audiences.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. million of revenues, improving on 2019’s $10.2 Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. million of red ink on $92.01 million in sales.”.

Media 106

Media SEO Analytics Analysis 106

PRSay

FEBRUARY 5, 2019

22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. Pecsi, APR, Fellow PRSA , the Society’s director of communications, about working on a shoestring budget, capturing the attention of PRSA judges and what earning a Silver Anvil meant for her organization. Employees are here for animals and the people who love them.

Case Study 97

Case Study Study Guidelines Internal 97

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019. Here are five tips to help you create a successful, and highly-effective, CSR campaign.

Corporate 116

Corporate Retail Policies Employee 116

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. Then we look at your impact on your communities. It has a couple of component pieces.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. A CEO is positively involved in the community. The company itself is engaged and genuinely participates in the community. The company itself is engaged and genuinely participates in the community. Authored by Casey Boggs , ReputationUs.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. Then we look at your impact on your communities. It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. 8) User reviews and community comments.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

APRIL 9, 2019

The 2019 version is soon to be released and I perused the coverage to see what was new. This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. It’ll be interesting to see if that changes in 2019 because last year, wage growth in the broader economy bounced up and down.

Publicity 95

Publicity Survey Comparison Report 95

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Top nine PR crises so far for 2019. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Maxim Behar

APRIL 11, 2024

Friends, community. You have to work, earn money, pay taxes, your taxes, offer fair wages to employees. If we rewind ten years back, we'd distinguish between the pre-COVID era of 2019 and the post-COVID era of 2022. That's the only true measure of success. Maxim: But there is nothing else there. That's your belief.

Television 59

Television System Interviews Travel 59

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 9, 2022

Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. 13% not enough budget.

Communications 156

Communications Survey Employee Measurement 156

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision would sell iContact to J2 Global in 2019. 13) January 3, 2019: Falcon.io. million in funding.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. And, it has more to do with community-building than it does thought leadership. Employees, prospective employees, vendors, customers. It impacts employee retention. Now, measurement is the tricky thing here.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

OCTOBER 25, 2018

How will you create thumb-stopping social in 2019? Studies show we can communicate with emotion better through emojis, gifs and stickers. In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. We’re at 2,823 emojis and counting!

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%). PR measurement. PR measurement. PR measurement. Case in point?

B2B 122

B2B Marketing Survey Software 122

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives.

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

MAY 2, 2019

Even though our results were generally in line with the engagement we’ve seen in years past, the community came out in droves to discuss the implications. Understanding the numbers in this study Before we continue, I want to clarify how we measure engagement rate and why we think it's important for brands to pay attention to.

Social Media 70

Social Media Industry Report Nonprofit 70

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. I sense we are reaching that point in marketing, with respect to data and creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Complex topics, simple execution,” O’Connor said.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Complex topics, simple execution,” O’Connor said.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

FEBRUARY 12, 2019

This is data from We Are Social’s Digital 2019 Global Digital report. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. These include shareholders, media, staff, suppliers, customers, and the local community. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128