Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. .” – open survey comment regarding the state of social media. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. On Thursday, February 15, 2018, at 12:00 p.m. Q7: Talk about content creation best practices.

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Image: Alexis Brown via Unsplash, Creative Commons CC0. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How do you measure impact to demonstrate that you were strategic in your communications planning? PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

The Hoffman Agency

MARCH 21, 2018

In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. We also want an environment that reflects a creative mindset and gives off warmth. I know this is intangible and tough to measure, but it’s there.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Storytelling 30

Storytelling Analytics Creativity Conference 30

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. They launched an influencer campaign called the Mezamashii Run Project.

Case Study 100

Case Study Media Study Measurement 100

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. PR is all about differentiation, so a blog or personal website is a good way to stand out. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. Create content.

How To 189

How To Nonprofit Interviews Privacy 189

PR in High Definition

AUGUST 29, 2017

September is looming, and that means it’s back to school and time to get planning for 2018. So, it’s never too early to get your 2018 communications plan sorted. So, it’s never too early to get your 2018 communications plan sorted. What does ‘effective’ communications mean to you and how can you measure it?

Writing 48

Writing Measurement Creativity Communications 48

Barokas

AUGUST 1, 2019

The challenge of implementing an effective content strategy, and then maintaining resources to consistently create, distribute, measure and repurpose content, often leads to de-prioritization of content projects.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Wildfire

JUNE 18, 2018

Today, the Wildfire office is festooned with orange balloons to celebrate our latest award win: the most effective B2B PR campaign , as presented at the AMEC Awards 2018 in Barcelona last week. The six-month PR campaign generated measurable results right through the sales funnel, from awareness all the way to action.

B2B 40

B2B Survey Creativity Measurement 40

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. Many don’t have the people to analyze the reports many of these social media measurement tools kick out. What would I do if I was running a social team in 2018?

Technology 84

Technology Social Media Tools Trends 84

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. It is an evolutionary rather than a revolutionary discipline. She always improves my work.

Government 103

Government Education Print Ethics 103

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there.

Trends 45

Trends Google Crisis Management Data 45

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 49

Writing How To Engineering Education 49

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About the presenter: Barbara Rozgonyi , Creative Visionary. What We'll Cover: Personality: Make the Most of Who You Are.

Case Study 40

Case Study Conference Reputation Small Business 40

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The Marketing AI Institute was created and is powered by PR 20/20.

Conference 59

Conference Marketing Analytics Case Study 59

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 40

Writing How To Engineering Education 40

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. But that’s a talent supply issue for a different blog post. In 2018, the most recent edition, there were nearly 7,000. Big PR agencies do the same thing. Indeed, I agree.

Agency 97

Agency Trends Marketing Survey 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Improve AI: Monitor, measure and adapt based on performance. The Marketing AI Institute was created and is powered by PR 20/20.

Conference 40

Conference Marketing Analytics Case Study 40

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. HubSpot (2018-Present). NASA (2018). This was part of the Plank Fellowship for educators.

Social Media 56

Social Media Conference Travel Internal 56

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world . Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. It’s that time of year, when thoughts turn to planning for 2018. Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time. 2 Goals and measurement. 7 Creative. 1 Objective. 6 Strategy.

Writing 106

Writing Publicity How To Measurement 106

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105