Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost.

Storytelling 60

Storytelling Creativity B2B Film 60

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. My concern is that people in the agency and PR space are going to try to even further automate their work.

Ethics 70

Ethics Storytelling Communications Training 70

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif.

Employee 148

Employee Exercises Study Meeting 148

PRSay

SEPTEMBER 17, 2019

Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. And if you aren’t sure how, check out our visual storytelling guide.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. If 2017 was any indication, we will face these trends sooner rather than later.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. Being a writer is a huge asset to my career, especially with the current emphasis on storytelling in public relations.

Writing 121

Writing Creativity Local Pitching 121

PR 20/20

OCTOBER 10, 2019

For the agency, the Marketing AI Institute began as a pilot idea. of the agency’s total time to the Institute’s launch and exploration. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives). More on What It Takes to Build Ideas….

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 16) Creativity as an employable skill. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

FEBRUARY 23, 2017

Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. and chair of the 2017 PRSA Health Academy.

Healthcare 82

Healthcare Communications Ethics Radio 82

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

Mora Communications

OCTOBER 26, 2017

Effective PR is effective storytelling. Beauty PR Agency Los Angeles | Copyright © Mora Communications Inc. If this is your field, start by defining your image, your brand and your target market. Promoting a great service or product to the wrong market is a mistake you want to avoid. Next, discover your stories.

Newspapers 40

Newspapers Print Storytelling Industry 40

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2017: One Prediction Each for PR, Content Marketing and Social Media. PR grows more in demand. Public relations is HOT right now. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. It is no longer enough just to hire a PR agency and tell them to use the “right” metrics.

Measurement 136

Measurement Analytics Data Conference 136

Mora Communications

OCTOBER 30, 2017

And always remember, effective PR is effective storytelling. . PR Agency Los Angeles | Copyright © Mora Communications Inc. Don’t over-inundate the media with follow-ups or pitches. Respect their time. Develop compelling stories.

Pitching 40

Pitching How To Media Sports 40

Sword and the Script

NOVEMBER 18, 2017

Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017. Can your agency bring big ideas and execute? 3) Distribution sometimes tops data and design . Talk to Us !

Infographics 70

Infographics Data Case Study Content Marketing 70

Shift Communications

FEBRUARY 6, 2017

Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. Facebook isn’t shying away from its AI ambitions, either. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Mora Communications

OCTOBER 2, 2017

Effective PR is effective storytelling. 2017 | Top PR Firm Los Angeles Blog. In the medical field, it’s not the physician or medical center who can buy the biggest ad or run the most commercials who win; it’s those that can tell the most compelling and educational human-interest stories. Copyright © Mora Communications Inc.

Television 40

Television Print Radio Newspapers 40

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Mora Communications

NOVEMBER 10, 2017

Effective PR is effective storytelling. There are doubtless others in your profession that run similar businesses or practices, but there is no one quite like you. Only you have taken your life journey. No one has your angle or your story. So, find your stories. Look beyond the obvious. Be creative. You are unique. See you in the media!

Storytelling 40

Storytelling Creativity Pitching Meeting 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot.

Video 62

Video Social Media Instagram Media 62

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars). Some roles to consider on your marketing dream team : Content writer. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. The access to people, brands, and agencies is unlike anything else I have seen in my career. I had only attended Cannes Lions once before, and it was amazing. Fast forward two years later, we finally did it for 2019.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 15, 2017

Cision (@Cision) March 11, 2017. Whaling shared her own experience as an agency owner and CEO who is vocal on social media about women’s issues and many politics as a whole. Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017. Still scared to take a stand from your brand’s voice? ” @prtini #SXSW.

Brand 305

Brand Branding Consumer Social Media 305

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. Since 2014 Matty has worked for Super Cat PR , a music marketing agency. In time artists are able to build a team of promoters, publishers and booking agencies. Storytelling, and a strong backstory helps engage music fans.

Local 60

Local Agency Corporate Internal 60

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. I also think you should never allow agencies to register accounts on your behalf.” Content Storytelling. Don’t be afraid to be emotional and to give fans a role in your storytelling.

Social Media 45

Social Media Media Storytelling Local 45