Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 293

Writing How To Infographics Pinterest 293

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. B2B prospects consume 11 or more pieces of vendor content. Social Media Statistics from 2020. .

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video.

Technology 115

Technology Big Data Video Data 115

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Doing so will expand your reach and increase your chances of getting media coverage. Send a press release.

Conference 120

Conference How To Infographics Leadership 120

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail? It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. It does not work if everything is gated. List building. The illusion of scarcity.

B2B 127

B2B Mobile Content Marketing SEO 127

Cision

MARCH 8, 2016

How are you using your social media listening tool ? Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Stand out from the crowd and give reporters what they’re looking for with these four tactics: 1.

How To 84

How To Pitching Survey Comparison 84

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #5: Bloggers promote their own content on social more than ever!

Trends 48

Trends Blogging Brand Branding 48

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Our customers and prospects are consuming a crazy amount of content every minute of the day. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

Cision

APRIL 13, 2016

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. says, “Narrow down and eliminate the people most likely to ignore you on social media.

Social Media 120

Social Media Media Infographics Video 120

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MARCH 3, 2017

Developing a set of solid survey questions is time-consuming – and you could spin your wheels drafting and re-drafting content only to learn later that someone has already collected, analyzed and released the very same data. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Molly DiLorenzo.

Survey 60

Survey Data Google Web 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, content discovery helps both consumers and online marketers. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, content discovery helps both consumers and online marketers. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Beyond PR

JANUARY 20, 2017

It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! Because consumers are now controlling the conversation, advertorials are dead. Branded content isn’t just going to be published on social media and a brand’s website. — they’ve seen the light.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

SEPTEMBER 29, 2016

Social media posts, live streaming events, influencer interviews, and interactive online tools are just a few of the tactics candidates are using to connect with voters – all tactics that your organization can use to jump into the election news cycle. Combine your data in an infographic so that it’s easier to consume.

Film 40

Film Infographics Social Media Twitter 40

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. Meanwhile leading GOP candidates Donald Trump, Dr. Ben Carson and (until recently) Carly Fiorina, were running few if any TV ads and garnering huge poll numbers by focusing on social media and old-school PR. What’s a marketer to do? “To

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48