Cision

APRIL 13, 2016

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. says, “Narrow down and eliminate the people most likely to ignore you on social media.

Social Media 120

Social Media Media Infographics Video 120

Cision

APRIL 6, 2016

The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands?

Infographics 120

Infographics Apparel Sports Software 120

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Use multimedia.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Use multimedia.

Writing 293

Writing How To Infographics Pinterest 293

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail? It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 8, 2016

But with so much constant change, how can your brand keep up? By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience. Build Relationships on Social Media.

Trends 120

Trends Mobile Media Infographics 120

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Visit our archives for previous Social Media Week coverage.]. Pictured ~ Real Talk: Multicultural Social Influencers panel ( Luvvie Ajayi @Luvvie on left and Patrice Grell Yursik @afrobella on right).

Social Media 40

Social Media Media Infographics Storytelling 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average.

Strategy 120

Strategy Infographics Content Marketing Study 120

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? Send a press release.

Conference 120

Conference How To Infographics Leadership 120

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Branded Content is Just Going to Get Better. Branded Content will Create Content Brands.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7%

Study 116

Study Survey Infographics B2B 116

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and social media.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

Cision

MARCH 8, 2016

How are you using your social media listening tool ? If your brand has thought leaders on the topic, sit down with them to create compelling content or multimedia to go alongside your pitch. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia.

How To 84

How To Pitching Survey Comparison 84

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Use multimedia.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Use multimedia.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. In the ultra-competitive media world, journalists are constantly on the prowl for an edge. Not only does it help your brand stand out, it allows you to build insights around your specific audience. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers a contrary insight – can result in some serious ink. Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. It does not work if everything is gated. List building. The illusion of scarcity.

B2B 122

B2B Mobile Content Marketing SEO 122

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Provides social proof.

Strategy 46

Strategy Marketing Infographics Trade Shows 46