Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

Sports 60

Sports Pitching Print Local 60

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. What are the biggest PR and marketing mistakes brands make? What do you think is the biggest challenge facing brands today?

Financial 180

Financial Television Leadership Travel 180

The Stalwart Blog

OCTOBER 1, 2015

Employers want to know how to manage us, brands want to know how to sell to us and now, politicians and presidential hopefuls want to know how to connect with us. As the 2016 presidential election nears the one year countdown mark, candidates are crawling over every social medium they can find. But why are we so damn important? .

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Television Fashion Analysis Social Media 60

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

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Brand Branding Content Marketing Film 60

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

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Media Television Pharmaceuticals Radio 120

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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Television Radio Analytics YouTube 80

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. American television host and actor.

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Twitter Fashion Television Travel 120

The Stalwart Blog

JUNE 23, 2016

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . Cholula Hot Sauce (@CholulaHotSauce) June 20, 2016. Ernie Keebler (@KeeblerElves) June 21, 2016. UncapRealFlavor like a champ! . Which farm should I mail this to?

Apparel 74

Apparel Television Fashion Sports 74

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. What does this mean for your brand comms?

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Social Media Media Twitter Survey 48

Solo PR Pro

JANUARY 19, 2016

A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Case in point, groups conducted a social media audit of four multi-million dollar brands. Think beyond the brand. The students looked at several brands. How can brands use social to be social? Hello, how are you?

Strategy 40

Strategy Brand Branding Journalism 40

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

Thrown into the assignment most thought would be a short one nearly by accident, the journalist got a front-row seat to the spectacular that was the presidential race of 2016. The Platinum Age of Television by David Bianculli. Well, certainly not Tur. A Legacy of Spi es by John LeCarre. And that’s what all good writing should do!

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Television Film Creativity Writing 189

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Twitter is the leading platform among journalists, with 39.9

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Report Media Television Pitching 120

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. The rise of ad blocking was the story of Meeker’s 2016 report. 9 Talk to me.

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Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

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Crisis Management Crisis Airlines Viral 149

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. Today’s customers are actively telling their social circle about brands they love, which makes our work easier.

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Marketing Analytics Television Tools 120

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL.

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Television Writing Storytelling Video 111

Cision

FEBRUARY 2, 2016

The 1960 presidential debate, the first televised debate in history, between John F. Television viewers almost unanimously declared Kennedy the winner. In 2016, throw everything you thought you knew about politics and politicians out the window. Could Donald Trump, Ted Cruz and Bernie Sanders have been president before 2016?

Television 120

Television Social Media Mobile Radio 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. The Winners. Mainstream media.

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Airlines Reputation Journalism Crisis 180

The Stalwart Blog

OCTOBER 13, 2016

Smart brands know this. Established brands are routinely injecting the magic of nostalgia into their marketing as way to tap into our emotions. A video posted by Jordan (@jumpman23) on Sep 29, 2016 at 9:06am PDT. We all love a good story, especially those that make us a feel a connection to the past. Bravo, Nike.

Television 60

Television Video Brand Branding 60

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

For brands, PESO works well because it combines the four major types and channels of content – paid, earned, shared, and owned – and offers a blueprint for how they can amplify one another. As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort.

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Government Facebook Instagram Television 170

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. They are already talking with big brands and monetizing their brand influence.

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Pitching How To Instagram YouTube 120

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

Content Marketing 60

Content Marketing Marketing Television Film 60

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 population , spending more time with television, magazines and radio. Brands often fear the fallout if they get it wrong.

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Television Education Groups Community 72

Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Therein lies an advertising opportunity.

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Publicity Marketing Google Radio 84

Cision

AUGUST 3, 2016

This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties in the United States. As it often is with politics, this election is as much about feelings as it is about fact.

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Data Television Social Media Policies 120

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. It helps that the Cubs are a national brand, enjoying that distinction with just a few other ball clubs – the New York Yankees, Los Angeles Dodgers, and Boston Red Sox. This is the time of year we prefer to focus on a few of those.

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Construction Journalism Tourism Local 120

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

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YouTube Advertising Advertising Television 28

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In broadcast television, you had three choices – ABC, CBS or NBC.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

AUGUST 3, 2016

This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties. The DNC had more speeches (133 compared to 71, according to the LA Times ) and reportedly more television viewers overall.

Television 120

Television Social Media Banking Measurement 120

The Stalwart Blog

APRIL 10, 2015

It makes sense that many 2016 candidates are slowly revealing themselves on social media, although younger voters may think platforms like Facebook are passé. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. The youth vote is incredibly important.

Television 60

Television Mobile Government Facebook 60

Sword and the Script

MAY 21, 2016

How Are Brands Meeting, and Exceeding, Customer Expectations? Customers don’t view these interactions as channel-centric or as journeys, paths and lifecycles in the same way a brand might view them. So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc.,

Social Media 64

Social Media Marketing Media Content Marketing 64

Beyond PR

OCTOBER 14, 2016

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. What can news media and brands do about this? Brands also can better position female leaders to be featured on news broadcasts as experts. It’s not just the news media who can help achieve parity.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60