Reputation Us

JULY 13, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Couch Control: Measurement Therapy for PR Pros.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr.

Measurement 40

Measurement Web Analytics Twitter 40

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Stern + Associates

JUNE 22, 2023

asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015). How Does Your Organization’s Reputation Stack Up? While leaders like to be able to quantify their organization’s reputation, Argenti says rankings by external organizations don’t tell the whole story.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

APRIL 26, 2018

Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season. Reputation and ratings are down, yet profits continue to rise. Clearly, the league’s reputation management has moved beyond its annual kids’ “Punt, Pass, & Kick” competition. Is the league too big to worry?

Reputation 136

Reputation Corporate Crisis Construction 136

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. ” AMEC chairman and EMEA Managing Director at Cision, Jeremy Thompson , says: “Metrics are the heart of measurement. Image via Pixabay: 1.

Internal 120

Internal International Measurement Analytics 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. I first encountered Katie back in 2003, when she graciously taught a half-day workshop on PR measurement for a San Francisco-area PR club I was involved with. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. And that’s how life happens.

Measurement 40

Measurement Fashion Social Media Community 40

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Liz Sabatiuk (@mobilia5) August 27, 2015. Similarly, brands will lose their followers and reputation if they aren’t prepared for crises.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads.

Strategy 120

Strategy Social Media Customer Service Software 120

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. It’s long-time editor Richard Carufel , is still running the publication today.

SEO 139

SEO Content Marketing Marketing Software 139

The Resolution Blog

NOVEMBER 6, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. Ron Young is hosting a panel discussion at the PRSA International conference in Atlanta November 8–10, 2015. A great idea once labeled a public relations campaign may not rely on traditional PR tactics.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. Ron Young is hosting a panel discussion at the PRSA International conference in Atlanta November 8-10, 2015. A great idea once labeled a public relations campaign may not rely on traditional PR tactics.

Marketing 120

Marketing Advertising Advertising Consumer 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Measurement. Reputation as a destination for inspiration. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products.

Media 120

Media Social Media Community Measurement 120

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible.

Automotive 96

Automotive Study Report Transportation 96

Cision

APRIL 7, 2017

In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Stephen Waddington

APRIL 27, 2018

In this time he’s driven an agenda of professionalism in communication, underpinned by planning, data, performance and measurement. It’s a view evidenced by the reputation of GCS within Government, and the operating models and campaigns shared in the new communication plan.

Government 60

Government Communications Policies Data 60

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Cision acquired PR Newswire in 2015 for $841 million.

Media 106

Media SEO Analytics Analysis 106

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond? SF: There are 15 skills I see as essential in 2015. SF: Online Reputation Management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

OCTOBER 3, 2016

According to the Global Reporting Initiative (GRI), a global standard-setting organization and authority on the subject, a corporate sustainability report is a tool that can help your company measure, understand and communicate its economic, environmental, social and governance performance (positive or negative) to its stakeholders.

Corporate 71

Corporate Report Survey Government 71

Stuart Bruce

SEPTEMBER 3, 2015

I haven’t had an opportunity to study them in depth or speak to everyone involved in the new Barcelona Principles 2.0 , but I do have some first thoughts: 1) Goal setting and measurement are fundamental to communication and public relations. Old: Importance of goal setting and measurement. This is a lot better.

Measurement 60

Measurement Training Course Agency 60

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. The public’s opinion is critical and can influence a company’s reputation – just one negative review, comment or social media post can have a big impact.

Policies 72

Policies Facebook Advertising Advertising 72

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. He didn’t hold back, either. The Measurati.

Measurement 40

Measurement Hotels Conference Facebook 40

PR Fuel

SEPTEMBER 8, 2020

PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. In late 2015, the Chicago-based PR software company Cision, Ltd. They also monitor their reputation using high-tech analytic tools. PR has grown from a de facto job to bridge the gap between business and journalism.

Journalism 52

Journalism Corporate Software Analytics 52

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Patagonia Books. Tindell, K. Grand Central Publishing. Shankman, P. Martin’s Press.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174