Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

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Marketing Content Marketing Social Media Employee 215

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Marketing Coordinator. Want to see how to do this for your blog? Here’s how. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. . Create Many Versions.

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Storytelling Case Study Crisis Viral 120

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

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Travel Hotels Storytelling Content Marketing 96

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

SEO 119

SEO Automotive YouTube Video 119

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Cision

NOVEMBER 19, 2015

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Go outside-the-box with your content marketing. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

Real Estate 120

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The Proactive Report

FEBRUARY 3, 2015

The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds.

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Digital PR Social Media Media YouTube 100

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Attribute the author.

Digital PR 77

Digital PR Viral Creativity Examples 77

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. 2015 has been a year of learning & sharing. His creativity is out of this world so we’re taking notes!

eBook 120

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Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

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Survey Content Marketing Report Corporate 60

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. So consider some small, medium and large ways you can improve yourself in 2015. If you''re anything like me, you''re thinking. "I''m

Newspapers 77

Newspapers Customer Service Google Journalism 77

Shift Communications

DECEMBER 15, 2015

Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Product announcements or breaking news – but they have to be creative and presented in an eye-catching way. What are your goals?

Brand 60

Brand Branding Film YouTube 60

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Attribute the author.

Digital PR 48

Digital PR Viral Creativity Examples 48

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], attendees will learn to leverage social selling and multichannel marketing for associations. WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!].

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts. What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Excellent grasp of clients’ marketplaces, audiences and routes to market.

Agency 54

Agency Creativity Hotels Social Media 54

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Give Your Content Marketing a Human Face.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

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Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. To compete with big name brands, you need to get creative. The American Academy of Orthopedic Surgeons tackled this strategy successfully with attention-grabbing back-to-school content.

Banking 62

Banking Retail B2B Writing 62

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Marketing Analyst. Want to see how to do this for your blog? Here’s how. Angie Goldman.

Analytics 60

Analytics Viral Social Media Google 60

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Is Your Content Marketing Strategy Painful for Prospects? Why: “Do the editors of the Economist sit down each Monday and discuss what content they are going to churn out that week? ” 5. From Jean-Michel Dumont. No, they don’t.

Travel 40

Travel Content Marketing Corporate Writing 40

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. On Tuesday, February 16th, at 8:30 p.m. … Read more.

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Community Creativity Content Marketing Infographics 150

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

Beyond PR

MARCH 4, 2016

According to the latest Cisco Visual Networking Index , mobile video traffic accounted for 55 percent of total mobile data traffic in 2015 — more than half of all mobile data traffic. Content Strategy Checklist for more content creation and distribution tips. More situations are calling for mobile video creation.

Mobile 73

Mobile Video Interviews Film 73

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

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Content Marketing Marketing B2B Survey 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. Co-Founder of Status Creative, a leader in social media engagement. Jeff Barrett (@BarrettAll) August 12, 2015. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR in High Definition

DECEMBER 13, 2017

In 2015, the Associated Press announced that a number of its original news articles were written by AI. Not only will algorithms become our virtual companions, but they will be involved in every aspect of our lives – planning our wardrobe, deciding which food we should buy and even controlling the media.

Trends 59

Trends How To Retail Google 59

Cision

DECEMBER 8, 2015

This week I sat down with Gini Dietrich, founder and CEO of Arment Dietrich to discuss content. And since it ’ s 2015, that sit down was a series of hilarious emails. Gini knows content, but more importantly she ’ s approachable. Content is key, but how you present it can be equally important. A is for analytics.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. Andi Pepin, creative producer-Target.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! In 2015, brands need an ad budget to make Facebook work. So what should brands do?

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Education Facebook Infographics Social Media 120