The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. And social media is another 2015 trend on the list and is likely to make waves in the year 2016. Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.

Banking 79

Banking Financial Advertising Advertising 79

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

NOVEMBER 4, 2016

That’s the cost of 30 seconds of commercial time in prime time in 2015. And the context is pretty simple–from an advertising/awareness POV, influencer marketing is in the ballpark cost-wise when stacked up against competing “ad products” (because really, that’s what influencer marketing is).

Writing 60

Writing Marketing YouTube Creativity 60

Cision

MARCH 30, 2015

Twitter (@twitter) March 23, 2015. Nicole is a featured contributor to Agency Post, was named a “40 Under 40” honoree, and was listed among the “Five People to Watch in Advertising” by Newsday and LIBN. Featured: dennis crowley , Nan Palmero ( Creative Commons ). Coming soon! MwlLz5Pfvq pic.twitter.com/jATzXvbuV6.

Twitter 120

Twitter Social Media Retail Groups 120

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” Communication as always, is key. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

NOVEMBER 10, 2015

Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ). Consider a change maker to help effectively tell your brand story. Be open and responsive to the media, now and forever.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

MARCH 11, 2017

3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format.

Tools 68

Tools Marketing Advertising Advertising 68

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Cision

FEBRUARY 2, 2016

After a decade with Golin, I took over as managing director at the start of 2015. This means our creative ideas are rooted in powerful insights and set against robust KPIs and evaluation models – so clients know that what they are buying will deliver real, measurable results. Tell us about your role at Golin.

Hotels 120

Hotels Agency Radio Measurement 120

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race.

Digital PR 100

Digital PR Social Media Media YouTube 100

Cision

AUGUST 11, 2016

Advertising Age Online. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Advertising Week. Creativity Unbound. But what we do know is that data – social media data in particular – can reveal almost everything about us. Search Engine Land. Social Media Examiner. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? and surprised when the client says that the campaign is off target.”.

Agency 97

Agency Interviews Film Advertising 97

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. So consider some small, medium and large ways you can improve yourself in 2015. If you''re anything like me, you''re thinking. "I''m I''m a strategic thinker!

Newspapers 77

Newspapers Customer Service Google Journalism 77

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 49

Brand Branding YouTube Survey 49

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

SEPTEMBER 25, 2018

The CMO Survey hasn’t reported growth of less than 5% since late 2015. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. Marketing shops plan to expand marketing hiring by4% in the next year. the composition of that spend is changing.”.

Survey 88

Survey Marketing Exercises Study 88

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. Facebook Events is a feature that has been around for a long time and that got a major overhaul at the end of 2015. Things have changed a lot since then. Facebook API / SDKs.

Facebook 48

Facebook Video Groups Creativity 48

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts. What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Mindful Marketing

MARCH 12, 2021

However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. Live Streaming Funerals Why Negative Political Advertising Works & What Can Stop It Accuracy consistent with the nature of the artistic creation (e.g., However, that artistic license shouldn’t be wielded with impunity.

Film 74

Film Television Examples Analysis 74

MaccaPR

SEPTEMBER 10, 2015

I'm on assignment from Maccabee (yes, that's me in the photo below) to learn more about how some of HubSpot's 15,000 customers are using the discipline of inbound marketing to pull visitors (potential prospects, clients and customers) in, rather than having to push out with traditional tactics like advertising to gain prospects' attention.

Marketing 48

Marketing Internal International Software 48

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. This is completely fixable with an audit, analysis and creative application. Takeaway: This is the problem that has nagged advertising for ages. by Frank Strong. Lacks relevance. Not reaching the right person.

Survey 60

Survey Content Marketing Report Corporate 60

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. David should leverage the surprise element and not advertise his advantage beforehand. Patagonia Books. Tindell, K. Grand Central Publishing. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Do you think your content is doing what it’s supposed to do, or could it use a little nudge? ” 3. ” 6. ” 7.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 198

Writing Communications Marketing B2B 198