Sword and the Script

DECEMBER 15, 2015

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). — Frank Strong (@Frank_Strong) December 9, 2015.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising. I am interested in digital marketing.”.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Looking Ahead: What Does This Mean For You?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

SEPTEMBER 15, 2015

With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Michelle Sedas (@MichelleSedas) September 10, 2015. Cision (@Cision) September 10, 2015. Don’t Waste My Time.

Viral 120

Viral Video YouTube Examples 120

Flatiron Communications

MAY 20, 2015

In fact, how much change have we seen over the last five years across every business operation — from marketing to sales to CRM to IT? Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q6) What’s the difference between sponsored content and native advertising? A20) _. __.

Journalism 28

Journalism Radio Report Advertising 28

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. So a good first impression of your content may cause self-perpetuation of sharing behavior.

Viral 120

Viral Journalism Advertising Advertising 120

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Stephen Waddington

MAY 9, 2017

We caught up with the International Paralympic Committee media and communications director Craig Spence at the 21st Croatian Public Relations Association conference and Sarah tackled the topic of public relations as a management discipline versus a form of content marketing. Student support. Get in early and make considered pitches.

Ethics 108

Ethics Conference Advertising Advertising 108

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Shift Communications

MARCH 10, 2015

This update doesn’t just hit deceptive headlines, it also impacts common formats of content that brands would use, such as having links in text status updates above photos. January 2015 : Facebook reduces post visibility for Pages with overly promotional content and for Page posts that are flagged as misleading or deceitful.

Facebook 60

Facebook Advertising Advertising Technology 60

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 Paul residents are minorities.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 111

Content Marketing Marketing B2B Advertising 111

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Bad Pitch Blog

DECEMBER 15, 2014

It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. So consider some small, medium and large ways you can improve yourself in 2015. Even more relevant is Google''s Primer App. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. The delineation for marketing may be past customers versus prospects, and the implication is clear: we aren’t a “we” until the consumer has bought in. ” – Psychology Today, August 2015.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

MARCH 6, 2018

Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks. And the 2015 numbers. 3) The gender gap in PR salaries. Why stop there? Talk to Us

Survey 116

Survey Agency Report Corporate 116

Shift Communications

FEBRUARY 6, 2015

People talked more about Twitter than Facebook: Combined with Twitter’s attempts to be friendlier to new users, this increased media awareness may help bolster Twitter’s new user numbers in 2015. What should marketers and communicators pay attention to? Content marketers should make use of the feature and test it with short form video.

Twitter 60

Twitter Mobile Video Advertising 60

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. Social Media Marketing World started with a captivating keynote from. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. Let’s dive in! More on that later.

Social Media 48

Social Media Trends Media Facebook 48

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Here’s the blasphemous part of this post: some of the older live-video platforms may be more appropriate for communication professionals and marketers than the most buzzed-about apps.

Video 120

Video Mobile YouTube Enterprise 120

MaccaPR

OCTOBER 22, 2014

I’ve just returned from the Minnesota Interactive Marketing Association’s (MIMA) annual summit in Minneapolis and have a recap to share. From Ello to SnapChat and Whisper to Path, it seems like there are so many social channels to consider in our marketing strategies. Dear MaccaPR readers, ??. social media stuff, that is!?.

Social Media 54

Social Media Media Facebook Conference 54

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Give Your Content Marketing a Human Face.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40