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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167
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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both love their jobs.

Ethics 60
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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

Since 2014, Jacobs has written the paper’s “ Taking the Lead ” column, which features Q&A interviews with PR leaders. Sometimes, being ethical means losing clients. When trying to please and retain clients, adhering to ethical practices “can create some sticky business situations,” Jacobs said.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

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Practitioners must get ahead of AI

Stephen Waddington

My introduction to AI was the 2014 movie Ex Machina. PR practitioners have gained an invaluable set of skills that allowed them to be key assets in organisations and agencies. Skills, bias and transparency are critical issues for AI in PR. By Eleonora Terzi. Transparency is one of the most important concerns when it comes to AI.