Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Dan Bonebright.

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

JULY 2, 2014

However, Wikipedia has basically told company representatives (whether they be PR agency or in-house communicators) NOT to edit their companies’ pages. Our agency''s rule of thumb has always been to proceed with extreme caution when doing anything involving Wikipedia. The best thing to do is to not write an article at all.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

JANUARY 21, 2016

So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. Makes me tired even thinking about this bloke’s work ethic. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

The Stalwart Blog

JANUARY 28, 2016

I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. I admired the team at Stalwart for their work ethic and dedication they have to their clients. Patrice Smith , Stalwart summer 2014 intern. What I learned at Stalwart?

Internal 60

Internal International Retail Ethics 60

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

Agency 40

Agency Report Training Leadership 40

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Since its IPO in 2014, HubSpot’s stock price has increased approximately 10x, and its compound annual growth rate is 39%. Its market cap is $14.3

How To 59

How To Marketing Enterprise Data 59

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 96

Social Media Marketing Media Creativity 96

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Practitioners have a responsibility to work to ethical standards. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

APRIL 10, 2019

In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. ” PokerStars is the largest real-money poker game in the world.

Company 105

Company Marketing Education Data 105

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. Read up on clients, write incredible releases and pitches and communicate with ease. Riki Burhans, @rikileeburhans.

Groups 60

Groups Internal International Conference 60