PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. And it’s easy to doublethink our way into believing that patchwriting is good writing. Freedom is slavery.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. What seems to work best is taking the content we have and promoting it according to timeliness or newsworthiness.

Community 120

Community Mobile Blogging Publicity 120

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. From interns to executives, everyone has some writing skill, but many have never put together a professional video. It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video'

Video 120

Video Brand Branding Trends 120

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Twitter 77

Twitter Radio Social Media Print 77

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Demonstrate/develop excellent writing skills. Demonstrate/develop excellent writing skills. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. Writing and Reading.

Digg 104

Digg SEO System Reddit 104

Journalistics

FEBRUARY 10, 2016

If you’re trying to decide whether or not you should plan the posts you’re going to write, perhaps Kaleigh’s post will bring you over to the planning side. If you don’t already have an approach that works for you, consider Shane’s approach to be a good starting point.

Blogging 56

Blogging Strategy Resources Social Media 56

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Journalistics

FEBRUARY 10, 2016

If you’re trying to decide whether or not you should plan the posts you’re going to write, perhaps Kaleigh’s post will bring you over to the planning side. If you don’t already have an approach that works for you, consider Shane’s approach to be a good starting point.

Blogging 40

Blogging Strategy Resources Writing 40

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 26, 2018

The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts . I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 85

Marketing B2B Interviews Content Marketing 85

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. It should be taught along with writing, in all PR classes.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content.

Tools 72

Tools Viral Engineering Comparison 72

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Cision

JANUARY 11, 2016

Most prognosticators (including me) suspect that increasing character count probably won’t have as big of an impact as you might expect, but for communication professionals and content marketers this may be another platform to further distribute longer-form content. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Content really does rule. Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Sixty-one percent of our campaigns that have raised funds use content marketing as part of their campaigns.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. An Infographic is a way of exposing your content to more readers. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. Neil Patel is one of the biggest content marketers online today.

eBook 108

eBook Infographics Pinterest How To 108

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Batch Content. Marry content with context. Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. 9 Amazing Things Marketers Can Do With LinkedIn from Maccabee Public Relations. (@kimgarst) July 18, 2014. Customize, customize, customize.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 91

Social Media Marketing Media Creativity 91

Flatiron Communications

JANUARY 12, 2017

The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016). Content Marketing Is So Last Year (January 2016). Miley Cyrus’s Twerky PR Ploy (August 2013). The Unsinkable Kellyanne Conway (September 2016). Trump: The Art of The Lie (June 2016). When Journalism Fails to Deliver (May 2016).

Journalism 28

Journalism Guidelines Government Training 28