Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “We spent $500 billion in 2013. ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Content Marketing Mastering Social Media'

Social Media 279

Social Media Strategy Pinterest Media 279

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Having once lost some 200+ posts created over a couple years when a site called Posterous shuttered in 2013, I couldn’t agree more. Survey Finds Improving Optimism in Content Marketing.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Thoughtful content-marketing paired social media scales. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Polaris

NOVEMBER 18, 2014

Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. Andy Crestodina of Orbit Media, a Chicago-based web design company, created a “video chain letter” to make connections at Content Marketing World. Content Marketing'

Conference 171

Conference eBook Content Marketing Brand 171

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. At Digiday, Anna covers retail and internet marketing focusing on digital strategies of big-box retailers and DTC startups. . Twitter is an invaluable resource for both PR pros as well as top media and influencers.

Retail 245

Retail Twitter Real Estate Trends 245

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.

Film 131

Film Viral YouTube eBook 131

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Viral Content Has a Distinctive (Extended) Distribution. What Makes Online Content Viral?

Viral 120

Viral Journalism Advertising Advertising 120

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches – but Covid-19 has presented a significantly different set of challenges to pivot around!

Skype 96

Skype Mobile Interviews Tools 96

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. The more we see content we don’t care for and find intrusive, the less we’ll use Facebook. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' 626 793 4911.

Facebook 226

Facebook Analytics Video Advertising 226

Polaris

NOVEMBER 20, 2014

Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' “The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video' Here are some of Matthew’s thoughts about the importance of video now and moving forward. Register now!

Video 120

Video Brand Branding Trends 120

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? Until then, no one cares. The Networking Model.

How To 120

How To Marketing YouTube Study 120

Shift Communications

NOVEMBER 24, 2014

Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon? The first was our Top 50 Most Overused Words in Press Releases for 2013. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. In 2013 87% of US companies were already using social media marketing. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner).

Industry 100

Industry Digital PR Training Agency 100

ISEBOX

MARCH 3, 2016

Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. These are the labor, cost and time intensive efforts that can’t be produced frequently, in practice.

eBook 70

eBook Viral Conference Content Marketing 70

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Content really does rule. Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Sixty-one percent of our campaigns that have raised funds use content marketing as part of their campaigns.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Sword and the Script

JUNE 26, 2018

I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 84

Marketing B2B Interviews Content Marketing 84

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches – but Covid-19 has presented a significantly different set of challenges to pivot around!

Skype 48

Skype Mobile Interviews Tools 48

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. That requires a sincere commitment from content marketers everywhere to raise their game. Plagiarisma.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 90

Social Media Marketing Media Creativity 90

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. Neil Patel is one of the biggest content marketers online today. One of the contributors to his position today is his advanced guide for content marketing. You’ll reach new people who will benefit from your old content.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

OCTOBER 19, 2018

Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Marketing Analyst. Originally published January 15, 2013; updated October 19, 2018. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today. What do you do to get ahead of the news? Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68