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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Twitter is an invaluable resource for both PR pros as well as top media and influencers.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Best Practices Featured Content Marketing video'

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What Is Distributed Content? (and 5 Ways to Use It)

Cision

” – Emily Bell, writing for CJR. adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. What this media consumption shift caused is a shift in how publishers view content marketing.

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6 Bulletproof Ways to Prevent Patchwriting

PR 20/20

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. And it’s easy to doublethink our way into believing that patchwriting is good writing. We consume more.

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Are we still over-relying on media relations?

Communications Conversations

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.