Flack's Revenge

AUGUST 14, 2019

A PR crisis could ravage your reputation, and any number of potential developments can trigger one. Between news reports and social media — and do not underestimate the latter — people around the globe can learn about your company’s unfortunate situation almost instantaneously. What to Do During a PR Crisis. Fall silent.

Crisis 120

Crisis Reputation Radio Analysis 120

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work.

Strategy 265

Strategy How To Resources Employee 265

Flack's Revenge

SEPTEMBER 11, 2019

What are the similarities and differences with other kinds of crisis management? A cyber-attack is a special kind of crisis. But by their nature problems related to cyber-security and data leakage can be more challenging to understand and contain. The Crisis Plan. Like other PR Crises? The Role of PR in Cybersecurity.

Crisis Management 180

Crisis Management How To Crisis Reputation 180

ImPRessions - Crenshaw Communications

MAY 15, 2019

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Shift Communications

FEBRUARY 25, 2019

What I’ve noticed this time around is that the characters are not only proficient in war strategy, deception and tactics to appease the Lord of Light —they also share many lessons that can relate back to PR. The only means of long distance communication are birds that fly with a scroll attached to their leg, which isn’t always reliable.

Crisis 140

Crisis Travel Pitching System 140

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. Public relations is about making great content that engages, educates, and entertains. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. They include a contingency or crisis plan. Here, less is more.

Strategy 220

Strategy Measurement Advertising Advertising 220

HMA Public Relations

JUNE 26, 2019

Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. It seems not a day goes by that a viral video is making the news.

Crisis Communications 56

Crisis Communications Social Media Crisis Communications 56

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. So what’s on the minds of tomorrow’s professionals?

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Company 120

Company Banking Education B2C 120

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

OCTOBER 21, 2019

There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. People need to know when to stop talking to the media,” he said. Be kind and be authentic.”. “I

Conference 104

Conference Crisis Community Internal 104

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. com” company), not to mention all the issues management and crisis prevention she did behind the scenes.

Measurement 110

Measurement How To Strategy Pitching 110

Reputation Us

SEPTEMBER 25, 2019

A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention of its readership. Follow Your Crisis Communications Plan.

Reputation 60

Reputation Publicity Crisis Media 60

Critical Mention

APRIL 5, 2019

You send it out to thousands of potential customers in your database and on social media, but you don’t get any leads. Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. Until next time!

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Oddly social media listening, used by practitioners as a means of planning and alerting, has fallen.

Digital PR 78

Digital PR Report Communications Crisis Management 78

The Stalwart Blog

AUGUST 15, 2019

I got introduced to a CEO of a nonprofit last week that’s dealing with what could be an impending crisis. At issue is whether he should be proactive in his conversations with customers, with board members, with employees and with stakeholders in addition to the media. My answer to him was yes and no.

Crisis 60

Crisis Strategy Nonprofit Employee 60

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 128

Technology Study Communications Survey 128

Critical Mention

OCTOBER 2, 2019

If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Also, engage and interact with online users that share all types of social media mentions.

Sports 80

Sports Hotels Reputation Construction 80

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

5W PR

SEPTEMBER 13, 2019

You reply, “I practice public relations.” Public relations means different things to different people, including the word “practice.”. A sound strategy considers the needs and interests of a company’s key stakeholders and tailors its communications to them in an open, clear and transparent manner. The Punchline.

Publicity 68

Publicity How To Case Study Meeting 68

PRSay

JULY 10, 2019

Let me share an experience that a few of you can relate to and what it taught me. You know the feeling when a sudden crisis hits. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. Get more media pitching knowledge from Michael Smart here.

Pitching 138

Pitching Travel Airlines Writing 138

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. Paid Media. Advertising is defined as a paid media presence. Earned Media.

Advertising 74

Advertising Advertising Enterprise Print 74

Stephen Waddington

OCTOBER 21, 2019

A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It aims to give public relations a voice around the critical area of governance for influencer marketing.

Government 60

Government Publicity Marketing Advertising 60

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! You’ll find yourself much more organized and efficient when you sort through your physical and media files.

Agency 75

Agency Analysis Social Media Advertising 75

5W PR

MARCH 16, 2019

Usually a degree in public relations or communications or something similar will equip you with the necessary hard skills so that you are adept at the rules and technical skills required to perform your job at a PR firm. Then there’s soft skills that you can’t really learn in a classroom. PR involves a lot of problem solving.

Pitching 68

Pitching Storytelling Analytics Writing 68

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Utilizing media outlets in this way is important for attracting more potential customers or clients while creating brand awareness. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Reputation Us

OCTOBER 15, 2019

Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. public, political, media, social media), an actionable 2020 reputation management plan, and. staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

5W PR

AUGUST 27, 2019

In the decision to launch this Task Force, which is an agency-wide initiative, 5WPR wanted to find new wants to improve the services provided and help shape the future of the public relations industry. We also intend to uncover new, more effective communications strategies for crisis management.

Publicity 74

Publicity Analytics Measurement Crisis Management 74

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign.

Publicity 90

Publicity Media Advertising Advertising 90