Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. And now onward with this month’s PR tech sum.

Brand 150

Brand Branding Reddit Pitching 150

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. And here we go the PR Tech Sum for the month of June 2022….

Software 85

Software Internal International Pitching 85

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.”

Media Relations 112

Media Relations Media Survey Pitching 112

Beyond PR

APRIL 24, 2018

And according to AdWeek, cable news ad revenue grew 25 percent year over year. Yet, journalists continue to battle old and new monsters: constant accusations of fake news, as well as an anti-media sentiment coming from many world leaders, has made it difficult for journalists to connect with readers who are skeptical about trusting them.

Media 75

Media Survey Pitching Journalism 75

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. And the PR person wants to get media placements.” Know who you pitch.

Report 170

Report Local Media Pitching 170

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. And now, onward with this’s month’s PR Tech Sum …. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63