Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we have the skill set to manage public perceptions and shape opinions long-term.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. It’s expanded to include public affairs and government relations as the norm.”. More strategic questions arise due to changes in technology. Technology doesn’t sleep. In multiple mediums.”. Taking a stand.

Communications 124

Communications Crisis Internal International 124

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Waxing UnLyrical

DECEMBER 21, 2012

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. The suspicion with which it was greeted brought back memories of the debut of each of the technological wonders that I’ve experienced.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Conversations

FEBRUARY 5, 2015

Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector. She describes herself as a “PhD biologist with a twist.

Communications 40

Communications Conference Government Policies 40