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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we have the skill set to manage public perceptions and shape opinions long-term.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

It’s expanded to include public affairs and government relations as the norm.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. “It’s critical to be engaged across all channels, both traditional and digital.”.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Public affairs. Web design and management. Investor relations. Journalism. Market research. Media buying. Media relations. Non-profit management. Product management. Promotions. Search Engine Optimization (SEO). Social media consulting. Writing and editing. What has changed?

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PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

Currently he is senior counsel of Methodos , an Italian integrated thinking, cultural change management consultancy and teaches public relations at the Vatican’s LUMSA University in Rome. public relations wisdom of the crowds' He remains a frequent contributor to PR Conversations.