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Public Relations vs Marketing

Doctor Spin

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. It’s expanded to include public affairs and government relations as the norm.”. Technology doesn’t sleep. Blended media.

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Six social media and digital communications trends for 2015

PR Conversations

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach.