Stuart Bruce

JULY 15, 2014

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. Globally, CCOs expected mobile (73 per cent) and video production (69 per cent) to also increase the most in importance.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Stuart Bruce

MARCH 8, 2017

Just 35% of PR practitioners say they spend most or some time on photo and video creation and editing. This is reflected in the figures for recruitment with photo/video editing being a skill sought by just 22% of recruiters for a junior PR position and even worse 9% for senior PR practitioners.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. It’s expanded to include public affairs and government relations as the norm.”.

Communications 128

Communications Crisis Internal International 128

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Video is also becoming more popular, with 72% of internal communications teams planning to increase its use for employees, according to a recent marketing study. Communicate with them before the media, and before social media.

Employee 60

Employee Communications Public Affairs Internal 60

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Video (amateur or professional). Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation.

Communications 150

Communications How To Analytics Public Affairs 150

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. As a public affairs officer, you’re working to make sure that people understand the implications of the decisions that they’re making.

Internal 68

Internal International Conference Public Affairs 68