Remove Privacy Remove Technology Remove Television Remove Video
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

And yes, there’s even a video series titled “How S#it Works.” . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news.

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20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

He then moved to Digiday to cover video. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. She is a must-follow for breaking news and interesting takes on the industry, especially for all things video-related.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? But be sure to adhere to best byline practices.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Mainstream media.

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Campaign Recap: Advertising Week 2018

5W PR

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. One of the most compelling panels I attended at Advertising Week New York this year whas when two of our tech clients, Xaxis and The Trade Desk, got on stage to discuss video and omnichannel strategy.

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Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. It’s also worth noting that individuals and other organizations create the seemingly infinite array of videos that appear on the platform. ” ​ Subscribe to Mindful Matters blog.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers.