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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.

Analysis 151
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. Last month, Inc.

Branding 196
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What is Predictive Media Intelligence?

NewsWhip

We combine and provide relevant discussion across social media, so any story’s arc can be seen alongside the latest Reddit discussion about it, the hottest YouTube takes, and the most engaged Twitter commentary. Predictive engagement data becomes even more useful for reporters and communicators when combined with other information.

Media 88
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How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20
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How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20
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5 New Social Media Tools That You Should Know About

Cision

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Conclusion.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. Many of these are from known trolls.