Cision

JANUARY 28, 2016

McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. Share the stories that showcase your brand in a positive way to strengthen your reputation and attract supporters.

Journalism 120

Journalism Brand Branding Employee 120

Cision

DECEMBER 3, 2015

Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Brand Branding Fashion 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Journalism 78

Journalism Social Media Radio Fashion 78

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. There is an ‘ownership’ role for public relations, which is ensuring that the broader reputational issues are always considered when social is used, but that’s no different to our reputational oversight role in everything a company does.

Social Media 150

Social Media Twitter Radio Sports 150

Wildfire

JULY 9, 2019

Unless you’ve spent the last few weeks living under a rock you can’t fail to have missed that one of the biggest sporting competitions in the world has been taking place… and no I don’t mean Wimbledon. I am, of course, talking about the FIFA Women’s World Cup 2019.

Brand 40

Brand Branding Sports Technology 40

Beyond PR

JULY 18, 2016

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage.

Media Relations 40

Media Relations Print Media Newspapers 40