Remove Print Remove Radio Remove Sports Remove Storytelling
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. According to Front Office Sports , the singer’s influence translated into an estimated $331.5 So, how did the ads do this year?

Sports 85
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Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. Storytelling is the key.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”.

Employee 147
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Holding out for a hero

Stephen Waddington

Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. For example, print has fallen off the cliff on which it was already teetering precariously. Even where available, in a germ-phobic world there is a reluctance to pick up what many can see as unclean printed publications.

Radio 89
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Thinking Critically with Robyn Stevens

Critical Mention

I always remind clients it’s about storytelling. I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Share Tweet Share. Until next time!

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. A show about communicating with clients, prospects and employees – in person, in print and online. But why is podcasting important to PR and marketing professionals? 39) Donna Papacosta.

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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.