PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” No one saw this opportunity for cross-promotion coming. Choose cross-promotions carefully.

Brand 132

Brand Branding Film Insurance 132

ImPRessions - Crenshaw Communications

MARCH 27, 2018

What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. The PR team is also often tasked with drafting a CEO’s talk or coordinating all aspects of an onsite panel. Promote, promote, promote. . Start working on 2019. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. There are three times I can think of when publishing a press release is a bad idea.

Writing 45

Writing SEO Report Blogging 45

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. We fueled this even further and then we put a modest amount of paid social spend behind too.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

NOVEMBER 1, 2016

While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized. My ideas are often syndicated in a variety of news and blog outlets. With an “authority” score of 59.5,

Marketing 60

Marketing Study Survey Content Marketing 60

Bad Pitch Blog

APRIL 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign.

Pitching 40

Pitching Construction Local Report 40