Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. Content picks PR ethics.

Analysis 144

Analysis Tools Software SMB 144

Garrett Public Relations

JANUARY 19, 2020

The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Tools 215

Tools Social Media Small Business Media 215

Garrett Public Relations

APRIL 22, 2018

The post You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Writing 85

Writing Industry Publicity Small Business 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

OCTOBER 15, 2020

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than social media. When companies write about themselves, we usually wind up with dry, hollow press releases.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than social media. When companies write about themselves, we usually wind up with dry, hollow press releases.

B2B 85

B2B Content Marketing Trends Marketing 85