Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

We’ve covered various aspects of pharmaceutical communications online a few times…. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals. With hundreds of new mobile health apps released every day, you have to approach developing an app as you would a product launch in a saturated market.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Biosector 2 for Sunovion Pharmaceuticals Inc. for Sunovion Pharmaceuticals Inc., for Boehringer Ingelheim Pharmaceuticals, Inc., for Taiho Pharmaceutical Co. for Novartis Pharmaceuticals Corporation, ZYKADIA Brand Launch. for Yo, Yo Launch.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications.

Announcing PR Daily’s 2016 Media Relations Awards Finalists

PR Daily

New Product or Service Launch. Guitar Hero Live Product Launch, PMK∙BNC. Launch and Promotion of FT’s Time-Based Advertising Metric, Financial Times. T-Mobile launches Binge On with Un-carrier X, T-Mobile, Porter Novelli.