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The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” Meet your Broca area — the small part of your brain located in the frontal lobe of your left cerebral hemisphere. Copyright © 2018 Ann Wylie. Email: ann@WylieComm.com.

Tools 140
Tools Communications Storytelling Newspapers 140
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Stories: Better than Cuddling?

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication. The result?

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Chemicals Storytelling Construction Study 60
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