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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.

Media 294
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PR and social media set for continued growth

Stuart Bruce

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

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When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. But when confidence metastasizes into arrogance and self-interest, the company’s reputation – even its very survival — can be placed in jeopardy. So, what’s the answer?

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7 Ways To Crisis-Proof Your Brand

ImPRessions - Crenshaw Communications

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. It can take down CEOs, celebrities, and regular citizens.

Crisis 180
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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62
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It’s Hard To Say Goodbye

Landis PR

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). LCI helped establish Match.com and take them through its IPO.

Agency 105
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back. Every employee needs media training. Luciana Lima | Vila Galé Hotels. Kelly Byrd | Onclusive.

Marketing 174