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28 Observations from 28 Months as a Solo PR

ZudePR

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A Spot on, Wikipedia. 9: Read Books.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Earned media is the lifeblood of media relations, a core component of public relations.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

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How to Get On in New Communications: Be Nice

ZudePR

Enlightened Self-Interest: The Pitch Email. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. And they all blog.

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PR Lessons from the Trump White House: Uniting Lawyers and PR Pros

MaccaPR

It’s interesting to learn that President Trump’s attorney, William Cohen, is described on Wikipedia as “an American attorney who works as a lawyer and spokesperson for US President Donald Trump.” How wise is it for organizations to offer an attorney as their spokesperson with the media? So Stacy, give us hope.