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6 Ways to Score a Broadcast Interview in the Midst of COVID-19

MaccaPR

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Runck explained how “Twin Cities Live” has pivoted from in-studio interviews to Skype-driven interviews with guests outside the station. Roshini Rajkumar, WCCO Radio.

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

and having a game plan to maximize relationships in each market. We’ve also made it standard practice to understand how the press operate in different markets. launch in early October, fully intending to work with the team on crucial planning aspects through the summer, only to experience three weeks of radio silence in August.

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Holding out for a hero

Stephen Waddington

There was no other form of marketing involved or grand strategic plan. Broadcast has seen a significant uptick in consumption across both radio and TV Captain Tom’s story seeded with such an emphasis on regional broadcast was able to capitalise on this new dynamic. Facetime, Zoom, Houseparty, Skype, etc.

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Importance of PR in Today's Uncertain World

PR for Anyone

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. This can also be adapted to with Skype interviews. really shocking.

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Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

Cision

At her recent webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the benefits of various software and tools, dished out tips for setting up your podcast and explored how to successfully grow your listener base. Are there services other than Skype for recording podcasts?

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.