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Importance of PR in Today's Uncertain World

PR for Anyone

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. really shocking.

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

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Holding out for a hero

Stephen Waddington

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. There was no other form of marketing involved or grand strategic plan. Facetime, Zoom, Houseparty, Skype, etc. The local media picked it up and covered the story. An initial target of £1,000 was set.

Radio 89