Sword and the Script

JANUARY 24, 2023

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. Pro tip: Social media sites want to keep people on their pages, so they typically devalue links to content off site.

Media 103

Media Advertising Advertising Print 103

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media 102

Media B2B Groups Conference 102

MaccaPR

DECEMBER 19, 2016

Encourage them to share a link to the landing page on their social channels. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry.

Local 41

Local How To Skype Trade Shows 41