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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked how an early work experience had affected Osako’s career. When she was hired at the telecommunications company Sprint, Osako looked up to her boss. Her first PR job was with a two-person agency.

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The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

For example, if you take public transportation to work and only drive your car on weekends, as I do, then paying monthly for car insurance is a waste of money. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry.

Insurance 143
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Why it’s important to prepare for a PR crisis

Prohibition

Nowadays, it can all be done in the public domain. To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications.

Crisis 62
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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. PR tips for killer media lists.

Media 136
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Your profession needs you

Stephen Waddington

It’s more important than ever to put the public at the heart of your work. I want to briefly explore the role of modern public relation in society and the developing relationship between organisations and their publics. Purpose and public legitimacy. Social capital: evolution of public relations practice.