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That’s Life: Overcoming Multiple Challenges to Achieve Accreditation in Public Relations

PRSay

For several years, I wanted to pursue my Accreditation in Public Relations (APR). I would not have been able to attain my APR without the incredible support of my PRSA mentors, the PRSA staff and my leadership in the public affairs department at State Farm. Life is going to throw you curves. You need to persevere.

Publicity 118
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I’m one of those folks that you would never have imagined if you saw me growing up, ever being in public relations. Joining me on this week’s episode is Dave Honchul, APR Fellow, PRSA.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. As a result, what the public perceives as misleading information undermines the credibility of the information that follows, even if it’s accurate. But as experience shows, initial reports are often wrong.

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US Navy In Crisis PR Mode: A Textbook Example

The Stalwart Blog

Forgive me if I boast about the US Navy Public Affairs community for a moment. Questions about how these completely avoidable collisions occurred received “A” Block status on national television newscasts. Here’s where the Public Affairs team and senior leadership shined. McCain events, and you’ll see.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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ICON 2021 Preview: PBS Journalist Yamiche Alcindor on Illuminating the Human Experience

PRSay

She is now just the ninth host for the longest-running prime-time news and public affairs program on television. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. He joined PRSA in 1994. Photo credit: weta ].