Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print. Thought leadership strategy. Myth #5: PR people don't control journalists.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. It expresses an opinion on a specific topic and appears in newspapers or online publications. What is Thought Leadership ? What is an Op-Ed ? What is Stakeholder Engagement? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. The CIPR has published two webinars to help members understand the application of AI and machine learning in business and PR.

Print 60

Print Storytelling Newspapers Advertising 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. You can easily get four webinars with a tier 2 firm for the price of one with a tier 1 firm.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178