Knowledge Base Measurement Technology Writing 
Cision
MAY 11, 2015
While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!
The Proactive Report
MAY 12, 2017
CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report).
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