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A brief guide to short-form video for brands

NewsWhip

followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. A variety of brands and influencers use YouTube Shorts.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that? It all starts with the news you are taking in.

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PR’s House Of Media Cards

Flatiron Communications

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO and CBS have all accelerated the demise of real-time TV viewership on any given day. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly.

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PR’s House Of Media Cards

Flatiron Communications

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO Â and CBSÂ have all accelerated the demise of real-time TV viewership on any given day. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

Media 28
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Content Marketing Is So Last Year

Flatiron Communications

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. It is an amazing gift to invite them into our spaces.

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