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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Google is starting to take up more and more of the real estate on the SERPs. Develop your strategy.

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PR Mastery for Savvy Entrepreneurs

Victorious PR

In today’s digital age, everything unfolds on the web. Generate buzz by freely sharing expert content, via press interviews, podcasts, and by speaking at conferences, and that will slowly build trust, which will then allow you to convert more of your growing audience into eager clients.

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What Goes in a Great Media Kit

ReimaginePR

Interviews – Q & A on video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Lead media release.

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Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate! I think: "Why is every story about Apple or Google or Microsoft?"