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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. For example Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62
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4 Important Years in Copyright Law History

Cision

Example: For those in the automobile, gaming or telecommunication industries, take note. There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis.

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An Honest Look at My APR Journey

PRSay

Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. She manages the reputations of clients in a multitude of industries including technology, retail, education, automotive and telecommunications. Within a few weeks, I was full-time. I wholeheartedly jump off the deep end.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62
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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

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Your profession needs you

Stephen Waddington

I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population.